AMI is both a service and a fashion brand that generates personal hugs on trendy jackets.
If two persons want to have something tangible that reminds him/her of another, they can come to
the AMI pop-up store. In the store they are requested to hug each other. At that moment, the hug is photographed
and automatically translated intp a pattern that is created out of small circles. This pattern will be sent to the laser cutter, which will engrave the pattern on the
chosen jacket and fabric. After this process is finished, the jackets will be sent to the customer.
This way, they can wear the hug forever with them.